Social Spiral Data we receive or collect
When you first register for a Social Spiral account, and when you use the Services, we collect some Personal Information about you such as:
your full name, username, and email address and other contact details
the geographic area where you use your computer and mobile devices
a unique Social Spiral user ID (an alphanumeric string) which is assigned to you upon registration
other optional information as part of your account profile
your IP Address and, when applicable, timestamp related to your consent and confirmation of consent
other information submitted by you or your organizational representatives via various methods (phone, email, online forms, surveys, in-person meetings, etc)
your billing address and any necessary other information to complete any financial transaction, and when making purchases through the Services, we may also collect your credit card or PayPal information
user generated content (such as messages, posts, comments, pages, profiles, images, feeds or communications exchanged on the Supported Platforms)
images or other files that you may publish via our Services.
information we may receive relating to communications you send us, such as queries or comments concerning our Services
information relating to an individual’s real time location
Social Spiral also automatically collects and receives certain information from your computer or mobile device, including the activities you perform on our Website, the Platforms, and the Applications, the type of hardware and software you are using (for example, your operating system or browser), and information obtained from cookies (see “Cookies and Related Technologies” below). For example, each time you visit the Website or otherwise use the Services, we automatically collect your IP address, browser and device type, access times, the web page from which you came, the regions from which you navigate the web page, and the web page(s) you access (as applicable).
How we use Social Spiral Data
Social Spiral uses Social Spiral Data for the following general purposes:
to identify you when you login to your account
to enable us to operate the Services and provide them to you
to verify your transactions and for purchase confirmation, billing, security, and authentication (including security tokens for communication with installed Third-Party Apps)
to analyze the Website or the other Services and information about our visitors and users, including research into our user demographics and user behaviour in order to improve our content and Services
to contact you about your account and provide customer service support, including responding to your comments and questions
to share aggregate (non-identifiable) statistics about users of the Services to prospective advertisers and partners
to keep you informed about the Services, features, surveys, newsletters, offers, contests and events we think you may find useful or which you have requested from us
to sell or market Social Spiral products and services to you
to better understand your needs and the needs of users in the aggregate, diagnose problems, analyze trends, improve the features and usability of the Services, and better understand and market to our customers and users
to keep the Services safe and secure
We also use non-identifiable information gathered for statistical purposes to keep track of the number of visits to the Services with a view to introducing improvements and improving usability of the Services. We may share this type of statistical data so that our partners also understand how often people use the Services, so that they, too, may provide you with an optimal experience.
Customer Content we process for our customers
Social Spiral is a social a loyalty and engagement tool. By its nature, Services enable our customers to easily create and manage a loyalty program as well as carry out advanced mobile engagement and marketing.
Services help our customers manage loyalty programs & campaigns, marketing and advertising; engaging audiences; scheduling and publishing messages; and analyze the results.
In particular, the various Services allow our customers to instantly connect to other third party services, including “Supported Platforms” such as Twitter, Facebook, etc. When our customers link a Supported Platform or a third party service (such as OpenID) to their Social Spiral account or when they register with a Supported Platform through their Social Spiral account, our customers can choose to instantly collect, process, share and access such third party services and Supported Platform via their Social Spiral account (subject to the terms of the license agreements with the Supported Platforms and other third party services).
In this way, our customers can obtain, use and analyze public Personal Information from Supported Platforms and third party services of their choosing, and also create, input, submit, post, transmit, store, view or display Personal Information through the functionality in the Services. Such information can include Personal Information of all types, including but not limited to the following categories:
user generated content (such as messages, posts, comments, pages, profiles, images, feeds or communications exchanged on the Supported Platforms)
contact details (such as name, email address, telephone number)
additional individual information (such as age, gender, employer, profession, geographic location, education information, financial status, habits and preferences)
information relating to individual’s real time location
Cookies and related technologies
The Services use “session cookies”, which improve your user experience by storing certain information from your current visit on your device, such as log-in information. These enable us to remember your log-in session so you can move easily within the Website or the other Services. Without these session cookies, we wouldn’t be able to provide the Services to you. These session cookies have limited functionalities and expirations, and you will be required to re-enter your Social Spiral log-in information after a certain period of time has elapsed to protect you against others accidentally accessing your account contents and related Personal Information. Other examples of our use of session cookies include to track the number of visits by a particular visitor to a page and to store items in an online shopping cart for the Shop.
Performance and Remarketing Cookies
- i) Google Analytics
Social Spiral uses a specific cookie in order to facilitate the use of Google Universal Analytics for users logged-in to the Applications or the Platforms (“Logged-In User). If you are a Logged-In User, Social Spiral may use your Social Spiral user ID in combination with Google Universal Analytics and Google Analytics to track and analyze the pages of the Services you visit. We do this only to better understand how you use the Website and the other Services, with a view to offering improvements for all Social Spiral users; and to tailor our business and marketing activities accordingly, both generally and specifically to you. Google Analytics cookies do not provide Social Spiral with any Personal Information.
Learn more about privacy at Google and to opt-out of this feature by installing the Google Analytics Opt-out Browser Add-on.
- ii) Google Display Advertising
Additionally, Social Spiral uses Google Analytics code that allows for certain forms of display advertising and other advanced features. Subject to change, the Google Display Advertising features Social Spiral currently uses are Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting.
These features are used to advertise online; to allow third-party vendors, including Google, to show you advertising across the Internet; to allow Social Spiral and third-party vendors, including Google, to use first-party cookies (such as the Google Analytics cookie) and third-party cookies together to inform, optimize, and serve ads based on your past visits to the Website and to report how ad impressions, uses of ad services, and interactions with these ad impressions and ad services are related to visits to the Website. Data from Google’s interest-based advertising or third-party audience data (such as age, gender, and interests) is also combined with Google Analytics to better understand the needs of Social Spiral users and to improve the Services.
You may opt out of such display advertising at any time by visiting your Google Ads Settings page or by installing and running the Google Analytics Opt-out Browser Add-on .
Social Spiral uses other third-party performance and remarketing cookies, and further information on those third-party cookies can be obtained by contacting us.
Social Spiral may also use related technologies including web beacons, bugs, pixels, and software tokens in order to facilitate your use of the Services. Most notably, the Services use software tokens (stored securely on Social Spiral-controlled servers) in order to facilitate the logging in to and the functioning of both the Supported Platforms and Third-Party Apps.
Most computer and some mobile web browsers automatically accept cookies but, if you prefer, you can change your browser to prevent that or to notify you each time a cookie is set. The Network Advertising Initiative has also developed a tool that may help you understand which third parties have currently enabled cookies for your browser and opt-out of those cookies. Further information can be found at http://www. networkadvertising.org/managing/opt_out.asp. Please note however that, by blocking or deleting cookies, you may not be able to take full advantage of the Website, Applications, Platforms, and/or Shop. If you do not want to receive tracking pixels, you will need to disable HTML images in your email client, and that may affect your ability to view images in other emails that you receive.
When we may share Personal Information
(1) when you explicitly consent to the disclosure of such information to a third party when connecting to a third-party service that asks you if you consent to such sharing;
(2) where we are legally required to do so, such as in response to court orders or legal process, or to establish, protect, or exercise our legal rights or to defend against legal claims or demands;
(3) if we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, fraud, or situations involving potential threats to the rights, property, or personal safety of any person;
(4) if we believe it is necessary to investigate, prevent, or take action regarding situations that involve abuse of the Services infrastructure or the Internet in general (such as voluminous spamming, denial of service attacks, or attempts to compromise the security of the Website infrastructure or the Services generally);
(5) to a parent company, subsidiaries, joint ventures, or other companies under common control with Social Spiral;
(7) if this information is not private, is aggregated or is otherwise non-Personal Information, such as your public user profile information and related public data (such as Tweets, likes, etc.) or the number of users who clicked on a particular link (even if only one did so).
We use industry best practices to keep any information collected and/or transmitted to the Supported Platforms or Third-Party Apps secure. This includes the use of HTTPS with TLS (Transport Layer Security), which encrypts all transmitted data, and OAuth 2.0 protocols for authentication and data transfer to Supported Platforms and Third-Party Apps.
Certain Personal Information, most notably Social Spiral log-in details, is encrypted during transmission using TLS. Once validated within our system, passwords are deleted from our system. In addition, Social Spiral uses third-party vendors and hosting partners such as Digital Ocean to provide the necessary hardware, software, networking, storage, and related technology required to run the Services.
When payments are processed via credit card, Social Spiral uses third-party vendors that are PCI-DSS Compliant. At no point does Social Spiral have access to your credit card information.
You should bear in mind that submission of information over the Internet is never entirely secure. We cannot guarantee the security of information you submit via the Services whilst it is in transit over the Internet and any such submission is at your own risk, and this risk is specifically disclaimed in our Terms.
If you are a Logged-in User, it is advisable that you log out of your account at the end of every session and not leave a logged-in account unattended for any period of time, particularly if you use a shared computer or device.
Information storage and international transfers
Social Spiral Technologies Ltd., the entity which provides the Services, is a Canadian company with its head-office located in Saskatoon, Saskatchewan. For the purposes of EU data protection law, Canada is considered a country which provides adequate protections for Personal Information, as confirmed by the European Commission in Commission Decision 2002/2/EC.
The Services are mainly provided from our offices in Canada. However, by the very nature of the Services, the data that is viewed, collected, stored or posted on or through the Services also needs to flow from wherever you are located in the world, to where our Supported Platforms are storing the same data (i.e. in most cases, in the United States). In addition, Social Spiral uses third-party service providers (such as managed hosting providers, card processors, CRM systems, sub-processors of Customer Content and technology partners) to provide the necessary hardware, software, networking, storage and other services that we use to operate the Services. These third party providers may process, or store, the same Customer Content on servers outside of the EEA, including in Canada or the US.
By using any of the Services, or submitting or collecting any Personal Information via the Services, you authorize Social Spiral and its authorized service partners to use and process Customer Content and Social Spiral Data (including any Personal Information) in these countries. Please be aware that the privacy protections and the rights of authorities and Government agencies to access your Personal Information in some of these countries may not be equivalent to those in your country.
For our customers with a principal location in the EU:
If you primarily use the Services within the EU, we will process Customer Content (which may include Personal Information) as a data processor on your behalf. Under EU law, you are considered to be the data controller of the Customer Content, and as such you are responsible for complying with applicable data protection laws in respect of the processing of Customer Content and the lawful instructions you give us.
To facilitate the lawful transfer by you of your Customer Content (as a data controller) through the Services to outside the EEA, Social Spiral is offering its EU customers a data processing agreement as an addendum to their existing Social Spiral agreement (“Data Processing Addendum”). This incorporates the European Commission’s Standard Contractual Clauses (processors) of 2010 (also known as “model processor clauses” or “SCC 2010”).
Please note that the Data Processing Addendum only applies to the extent there is not another legal basis in place to validate the transfer of Personal Information to outside the EEA.
The Data Processing Addendum and some FAQs are available to all of our Customers. If you would like to incorporate the Data Processing Addendum into your existing agreement with Social Spiral, please email us and we will promptly send you Social Spiral’s Data Processing Addendum for you to complete, sign and return to us.
If you have any questions, please feel free to contact us.
Social Spiral uses email as the primary mode of communications with our users. We want to respect your privacy by only sending emails of interest to you. You can manage your email preferences, such as opting-out or unsubscribing from emails sent by Social Spiral, by adjusting your preferences in your account settings. You may also opt out or unsubscribe from any future email communications from within a link provided in each email correspondence that we send you.
You can contact us to obtain a copy of the Personal Information held about you by us. This may be subject to a fee not exceeding any prescribed fee permitted by applicable law. You can also ask us to correct and, where relevant, erase that information. Please note that certain Personal Information may need to be retained by Social Spiral for a period of time following cancellation of your account where this is necessary for our legitimate business purposes or required or authorized by applicable law. As mentioned above you have a right to change your email preferences at any time.
You should be aware that Social Spiral acts as a conduit between our users and the various Supported Platforms and Third-Party Apps. In several instances, the content published via Social Spiral will not be in Social Spiral’s custody or control, and any content that has been shared by you through any Supported Platform or Third-Party Apps via the Services may continue to be available to third parties and the public at large, as this content is now under the control of the operators of the Supported Platforms and/or the Third-Party Apps.
General Counsel, Social Spiral Legal Services
c/o Social Spiral Technologies Ltd.
400 – 15 23rd St E
Saskatoon, SK | S7K 0H6
© Social Spiral Technologies 2016